Our Mission is to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry. Since our founding, our Mission has been at the core of everything we do. Our Mission and ESG Goals are underpinned by our foundational pillars

TRANSPARENCY

We believe that demonstrating transparency, through ethical business practices and governance, and enforcing rigorous protocols for sourcing environmentally and socially responsible materials are key to driving change in our industry

SUSTAINABILITY

Our products are designed to be loved for generations, and we seek to reduce our environmental footprint by keeping our jewelry circular and embedding environmental sustainability throughout our operations and value chain

COMPASSION

We seek ways to create lasting impact, not just in our own value chain and customer communities but also across artisanal smallscale mining communities where gemstones and precious metals are sourced.

INCLUSION

We are committed to creating a representative jewelry industry through our unique products and inclusive experiences for customers, and through a company culture that emphasizes equitable recruiting practices and invests in our diverse employee base